There is always something going on at the Fandango HQ and this month we are celebrating Hannah’s birthday! We thought it would be a good opportunity to learn more about our content director and ask her to give us a few of her top tips on content creation!
Fandango launched 3 years ago, what inspired you and Carla to set up the business?
Carla and I met when we briefly worked together at another agency. On a long drive one day, we came up with the idea. Our business wouldn’t be in direct competition to the agency we were working for, it would have a different focus, but we wanted to give it a go. Carla still enjoys telling people that we hardly knew each other and that she would never go into business with a friend… 3 years down the line…!
Since setting up the business what have been some of your personal highlights?
Meeting lots of lovely people. From the fantastic Fandango team and amazing, supportive local agencies we work with, through to our wonderful clients. Also, I really enjoy my role as Enterprise Advisor at Chichester High School, an opportunity that has come through setting up Fandango.
What does a working day look like for Fandango’s content director?
Every day is different. Some days will be busy with meeting clients to update them on progress and talk about strategy. Other days will be mainly spent at the computer writing and optimising content, analysing the performance of social accounts or adverts, or scrutinising Google Analytics.
Why is content so important for a website?
Content is important on a website both for the search engines and for visitors to the website. Visitors spend an average of 2 minutes on a website, looking at an average of 2 pages, so it is important that they can quickly and easily find the information they are looking for. Breaking up paragraphs with headings, using short sentences and bullet points all help, and crucially there needs to be strong calls to action. From an SEO perspective, search engines spend milliseconds crawling a website and working out what it is about, ready to show it to the right people when they are searching. The content needs to be clear, easy to read and well structured.
How important is a blog on a website?
A blog ticks several boxes that keep the search engines happy, and can also be useful to visitors:
· Fresh content encourages visitors to revisit the site to see what’s new and the search engines to visit and crawl the site regularly
· Opportunity to naturally use keywords
· Reinforces the focus/aims of the website
· If your blog asks and answers questions, this could be shown in the question box on page 1 of search results
· The blog can be a good place to answer questions or solve a problem for visitors, particularly if there isn’t another place for this on your website.
What is the most common question your clients ask about content and how do you answer?
What to write. Quite often it is coming up with ideas that people struggle with. Mel and Carla are full of ideas, so if I can’t think of something, they will!
What is your top content tip when it comes to writing for the web?
Make sure that everything you write is unique. Don’t copy it from anywhere else on your own website, or from someone else’s. If you do, the page that the duplicate content appears on could be penalised, meaning it won’t be shown to people searching the web.
Finally, why should people come to Fandango for their digital marketing needs?
People should come to Fandango if they want a friendly, professional service. As a team, we have tons of experience across the digital marketing channels and getting results is at the heart of what we do. We have also worked in general marketing roles, and have operated in agencies and in-house, meaning we are well equipped to take a helicopter view and understand how everything has to fit together. Ultimately we love what we do and want to get results for you!
If you are looking for a digital marketing agency that can help you deliver, convert and grow then email contact Fandango Digital today!