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If you are looking to increase your website’s traffic to grow your business, increase brand awareness, or enhance your online presence, implementing these proven strategies and using powerful marketing tools is essential for succeeding in SERPs. After all, you can have the most compelling product or service, but if potential customers can’t find you online, the likelihood of converting a sale decreases significantly.

By focusing on increasing your website traffic and improving your search engine rankings, you not only expand your reach to a wider audience but also create more opportunities to engage and convert leads into loyal customers.

How to Skyrocket Your Website Traffic

1. Optimise Your Content with Keywords

The first step in any SEO strategy is to enrich your content with relevant keywords. By conducting thorough keyword research, you can identify terms that your audience is searching for. With SEMrush’s latest ‘keyword cluster’ tool, you can gather all relevant keywords to support your content, along with related phrases that capture additional traffic. There are plenty of other fantastic digital marketing seo tools available to support your keyword research. For example, Google Keyword Planner is a free tool that many marketers use, along with Ahrefs and SERanking.

semrush keyword planner tool

Source: SEMrush

For more ideas on what your audience is searching for, take a look at Google’s ‘People Also Ask’ and ‘Related Searches’ sections in SERPs. This additional insight will refine your keyword strategy and help you tailor your content to meet the specific needs and interests of your target audience.

2. Don’t Forget the Zero Search Volume Keywords

zero search volume keywords

While high-volume keywords are valuable, don’t overlook zero-search-volume keywords. These terms may have low search volume individually, but collectively, they can drive significant traffic. It is also crucial to use your industry knowledge when researching potential keywords. For example, if there is a specific topic within your industry that is soon to become relevant, do not dismiss these keywords due to the research you have conducted using various tools. It is important to remember that you are the experts, and tools are just here to support your research.

Make sure to also consider the niche, long tail keywords as these can help you target specific audiences and capture valuable traffic that might otherwise be missed.

3. Create High-Quality, Unique Content

If you are an experienced content writer, I am sure you have heard the phrase ‘content is king,’ and, in fact, it is. In a recent survey, Backlinko found a clear correlation between ‘Content Grade’ and Google rankings in desktop and mobile results. When looking at the top 30 results, Backlino found that increasing Content Grade by 1 approximates increasing rankings by one position.

With Google highlighting the importance of creating “helpful, reliable, people-first content,” it’s crucial to follow Google’s recommendations when creating your website’s content to ensure it ranks well. Whether it’s blog posts, articles, infographics, or videos, prioritise substance over fluff to establish credibility and encourage repeat visits.

While using ChatGPT is an effective tool in supporting your content creation, this tool will not generate “high quality and helpful content” as per Google’s guidelines. ChatGPT can assist in generating ideas, refining language, and even providing some structure to your content. However, it lacks the human understanding and judgment required to ensure that the content meets Google’s standards for usefulness and authenticity.

4. Implement a Local SEO Strategy

local search results

If your business serves a specific geographic area, optimising for local search will help increase your website’s traffic. For example, claiming and optimising your Google My Business, Apple Maps, and Bing Places listings, encouraging Google reviews, updating business information, and incorporating local search terms can enhance your online visibility and attract more potential customers from your location. Here are a few ways you can get ranking for local search in your area:

  • Ensure consistent NAP (Name, Address, Phone Number) across all platforms
  • Create high-quality and engaging content that targets local customers
  • Use relevant local keywords within your content
  • Set up your business in local directories such as Yelp
  • Optimise your Apple, Google, and Bing listings

5. Publish Dedicated Landing Pages

SEO landing pages are designed to perform well in SERPs while encouraging users to take specific actions, such as ordering a product from your website or booking a service. When creating your landing pages, focus on specific keywords that you are looking to target, relating to the topic of your content.

For example, if you are looking to upsell furniture to go in a wedding marquee, by creating a ‘marquee equipment hire’ landing page that displays all of your wooden chair products, you will ensure you are capturing all users searching for this product.

marquee equipment hire

Once you have written the content for your dedicated landing page, incorporate compelling calls-to-action (CTAs), internal links, and related keywords, and use small image files that don’t compromise quality to speed up your page load time.

6. Make Sure Your Pages Are Indexed

Imagine spending a significant amount of time creating the perfect piece of content, only for it to go unnoticed and undiscoverable in search results. One of the key aspects to increasing traffic to your website is ensuring that all your beautifully written content is discoverable by search engines. By submitting a sitemap to Google Search Console, you can ensure that all your pages are indexed while allowing you to monitor and address any issues that may prevent your content from appearing in search results.

To index your page in Google Search Console, search for your property and submit the unindexed URL in the top search bar, then select ‘request indexing’. In most circumstances, it can take anywhere from a few hours to several weeks for Google to index a page. Yet, according to John Mueller, a Google Search Advocate, most high-quality content is typically indexed within about a week.

indexing example

If you’re unsure whether your pages are indexed, take a look at the indexing report on Google Search Console and focus on the URLs that are displaying as ‘not indexed’.

7. Generate Video Content

video content

SEO-friendly video content has now become a new approach for those looking to increase website traffic and engagement, which is favoured by search engines. According to a survey carried out by SEMrush, 84% of B2B marketers use videos in their marketing strategies, whether that be through tutorials, product demonstrations, or behind-the-scenes glimpses, due to younger audiences being more likely to engage with the dynamic and engaging content found in videos rather than text.

According to Google, best practices when generating an SEO video for your website are to ensure the video is of high quality and embedded on a standalone page, near text that’s relevant to that video. Google also recommends writing descriptive text in the titles and description fields of a video to help search engines understand its content.

8. Make Your Website User-Friendly

person holding their credit card up next to their laptop

What is a good website without the ability to navigate it effectively and respond to users? Regardless of the quality or consistency of your content, if users cannot navigate your website, you will start to see a rapid decline in engagement and conversions.

User-friendly websites are also considered a ranking factor. Google prioritises user-friendly websites when ranking websites in search results. User experience (UX) is, in fact, a key element in Google’s algorithm and has become increasingly important over the years in increasing website traffic.

To ensure your website is considered user-friendly and prioritised by search engines, focus on improving the speed of your website, its mobile responsiveness, and how easy it is for a user to navigate. Consider implementing compelling CTAs (calls-to-action) and a streamlined checkout process to enhance user satisfaction and encourage return visits.

9. Create Engaging Google Ad Campaigns

Pay-per-click (PPC) advertising via Google Ads can drive immediate traffic to your website by allowing you to appear on advertised links in Search. Compared to SEO, Google Ad Campaigns offer a quick advertising solution to help you increase website traffic, boost sales, and precisely target potential customers based on demographics, interests, and online behaviour.

ad campaign example

However, running a Google Ad campaign costs money because you pay for each click on your ad. This means that while you can see quick results with Google Ads, you need to allocate a budget for your advertising campaigns.

You may want to consider working with a local PPC agency to get the most out of your Google Ad Campaign. Our PPC specialists focus on creating engaging messages that capture users’ attention, selecting the right keywords, and analysing the performance of your campaign for maximum effectiveness to ensure your website experiences a significant increase in conversions.

10. Stay Up-to-date With Google’s Guidelines and Algorithm Updates

do blogs help with seo

Staying up-to-date with Google’s guidelines and ranking factors will significantly increase your website traffic by prioritising your website above those that do not implement best practices. Google’s March 2024 Core Update has cracked down on spammy and low-quality content by 40%. Therefore, we expect to see a substantial decline in AI-generated content and an increase in authentic, helpful content in SERPs.

To stay up to date with Google’s guidelines, continue monitoring your web traffic to see which other pages are being prioritised above yours. Also, keep a close eye on Google’s Official Channels, SEO resources such as Search Engine Journal, and SEO tools.

11. Be Consistent with Your Content Marketing Strategy

google search via laptop

Unfortunately, search engines do not favour everyone. Staying consistent with your content marketing strategy by creating a content plan and publishing unique, engaging, and consistent content will ensure your website stands out in search results. Work with your in-house marketing team, freelancer, or agency to develop a regular content plan consisting of blog posts, FAQs, case studies, and SEO landing pages tailored to your target audience’s interests and needs.

12. Implement Schema Markup

schema example

Implementing schema can increase your website traffic by providing structured data about your website’s content, allowing search engines to understand what your website is about and provide more relevant results to users. Have you ever turned to Google to find the best recipe for a specific dish? Well, schema adds specific features to a website in search results to make the page more appealing to you. Here is an example:

chocolate brownie recipe in search results

For example, adding review snippet markup to your page will give users the social proof they need to take action. You also have plenty of other schema types, such as product, article, FAQ, event, and breadcrumb schema, all of which can enhance the visibility and attractiveness of your website in search engine results pages (SERPs).

Each schema type provides additional information to users directly in the search results, making it easier for them to find relevant content and encouraging them to click through to your website. This increased visibility can lead to more organic traffic as users are drawn to your site based on the rich snippets and enhanced search results provided by schema markup.

13. Consider Reputation Management

google reviews

Your online reputation plays a huge role in how your website performs online, impacting conversion rates and your overall brand perception. Positive reviews, testimonials, and mentions across various platforms build trust with potential customers, encouraging them to engage with your site and ultimately make purchases or enquiries.

Negative feedback is never good for business. Yet many are unaware of the impact a poor reputation can have on website traffic, deterring users, lowering search engine rankings, and undermining credibility. Maintaining a strong online presence through active engagement, addressing customer concerns promptly, and delivering quality products or services is essential for effective reputation management.

Having numerous Google reviews can significantly enhance the performance of your Google My Business profile. Google values user-generated content like reviews as they provide valuable insights into the quality of your products or services. A high volume of positive reviews signals to Google that your business is reputable and trustworthy, which can lead to higher rankings in local search results.

14. Improve Your Website’s Domain Authority

Your website’s domain authority score is based on the number of high-quality backlinks linked to your website from other sites. A study carried out by Backlinko found that a site’s overall link authority strongly correlates with higher rankings, meaning the more backlinks a website acquires, the higher its domain score, and ultimately, the higher the website will rank in SERPs.

To increase your website traffic, consider implementing a domain authority strategy. To do so, conduct a link audit to analyse the current backlinks your website already has and review any ‘bad’ links directed to your website. Search engines such as Google look at bad backlinks as an indicator of poor, low-quality content. This can lead to lower rankings and a reduction in traffic. Therefore, monitoring your website’s backlinks regularly can help improve your performance in search results.

SEMRush’s domain authority tool is fantastic for helping you review your website’s backlinks while providing suggestions for potential backlink ideas. This tool will track and analyse your website’s backlinks, offering valuable insights into the link profile of any given domain. By reviewing the number of backlinks, their quality, anchor text distribution, and referring domains, this tool is extremely helpful when it comes to improving your website’s domain authority score to increase website traffic.

domain overview boots

15. Send an Engaging Email Marketing Campaign

Email marketing is used by 31% of marketers because it offers an easy way to encourage clicks through to your website, thereby increasing traffic. It is a powerful and effective tool for engaging with your target audience and driving them to your website. By sending an email campaign, you can provide value, share updates, and include links to your latest content or offers while also building a relationship with your customers.

To create an engaging newsletter campaign that encourages clicks through to your website, the first thing you will want to do is use the right strategy. Without the right strategy, your newsletter may miss the mark, failing to grab the attention of your audience and ultimately leading to low click-through rates and minimal website traffic. Mailchimp is a fantastic tool to assist with creating an eye-catching email campaign that reflects your brand’s personality and effectively communicates your message to subscribers.

email marketing

Source: MailChimp

For more help in creating an engaging email marketing campaign, get in touch with our content marketing experts.

16. Track Your Rankings with Google Analytics

The key to success in any digital marketing strategy is tracking your rankings. Monitoring your website’s search engine rankings will help you understand the most popular pages of your site, visitor demographics, the channels they are coming from, and keyword cannibalisation. To track your website’s performance using GA4, go to the ‘Acquisition Reports’. This will show you where your visitors are appearing from, as well as how they are reaching your website.

aquisition reports

There are some key changes to Google Analytics 4 to be aware of before you get stuck in. While GA4 can be tricky to navigate, it is an incredibly in-depth analytics tool that is also great for reporting. If you are looking for an easier tool to track your website’s performance, we recommend using Moz, SEMRush, or Google Search Console. These are fantastic alternatives that also allow you to research new keywords, monitor position tracking, and carry out a site audit, along with various other features.

How to Increase Traffic to Your Website, a Recap

  1. Optimise Your Content with Keywords
  2. Don’t Forget the Zero Search Volume Keywords
  3. Create High-Quality, Unique Content
  4. Implement a Local SEO Strategy
  5. Publish Dedicated Landing Pages
  6. Make Sure Your Pages Are Indexed
  7. Generate Video Content
  8. Make Your Website User-Friendly
  9. Create Engaging Google Ad Campaigns
  10. Stay Up-to-date With Google’s Guidelines and Algorithm Updates
  11. Be Consistent with Your Content Marketing Strategy
  12. Implement Schema Markup
  13. Consider Reputation Management
  14. Improve Your Website’s Domain Authority
  15. Send an Engaging Email Marketing Campaign
  16. Track Your Rankings with Google Analytics

Conclusion

While our guide is a great place to start when looking to grow your website, digital marketing requires a multifaceted approach that goes beyond basic keyword optimisation. From creating high-quality content to focusing on the technical elements of your site, it is crucial to stay up to date with Google’s ever-evolving algorithm updates to ensure your website remains visible and competitive in search results.

Our small agency at Fandango are experienced in delivering many successful digital marketing campaigns. If you find yourself stuck and lacking ideas when trying to increase your website’s visibility, get in touch with our friendly team, and we will be more than happy to help guide you through the process and create a strategy that works for you.

 

Daisy Milligan

Meet Daisy Milligan, our Digital Marketing Account Manager with over 6 years of digital marketing experience. Since graduating from university, Daisy has worked in various in-house and client-side roles. With a passion for creating strategic SEO campaigns and delivering personalised service to all the wonderful clients at Fandango Digital, Daisy has become an invaluable asset to our team.