Clarification on Product Reviews
Reviews are a great way to show off your expertise and Google is always using these to understand more about your product or service. Google gave out some key insights.
For instance, while structured data helps Google understand there is a product review on the page, they are not essential. They also explained who can write high-quality product reviews:
• An expert who guides shoppers on which products to buy
• A niche blogger who provides opinion pieces
• Editors at news or publishing sites
Google simplified Google Webmaster Guidelines
Google has changed its Webmaster Guidelines to “Google Search Essentials”. Anyone who’s interested in best practices, technical requirements, and spam policies across Google can use this site to learn more. Us SEOs make sure to stay on top of these Essentials, as it’s the best guide for performing on Google.
Google pushes UA 360 sunsetting back to 2024.
We’re still full steam ahead in moving clients to GA4 properties but some enterprise Google Analytics users have gained more time. The cut-off date has moved from October 1, 2023, to July 1, 2024. How lucky!
We’re still future-proofing our clients by setting them up in GA4. If you need help with this or want to learn a little bit more, get in touch! Average analytics users have until July 1, 2023, to get set up in GA4.
Sneaky Algorithm Updates
After the recent core update, Google has been working behind the scenes on possible updates to its algorithm. This time they were targeting spam content around the 13th, with sites only just now improving on the 28th of October.
This is a stark reminder that Google is always making slight changes here and there so digital marketers need to stay on top of this. It also reminds us that as Google constantly adapts its algorithm we’ll see regular fluctuations.
