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Paid Search - PPC

“Paid search (commonly known as Pay-per-click or PPC) allows businesses the opportunity to appear in sponsored listings on a search engine, social platform or partner site. This can include: Google Ads, Bing Ads, META ads, Shopping Ads, LinkedIn Ads, Spotify Ads. The most common payment model is PPC (pay-per-click), you pay when a user clicks on your ad.”

PPC Agency in Chichester

Pay-per-click (PPC) is a powerful digital marketing strategy that places your brand directly in front of your target audience through paid advertisements. These ads are strategically placed on various platforms such as search engines, social media platforms, and other networks. With PPC, you only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your website.

We at Fandango Digital are your local PPC Agency in Chichester passionate about driving results through Pay-Per-Click advertising. We pride ourselves on being your go-to experts for PPC, serving local businesses whilst extending our expertise to clients across the UK and beyond.

Our team of PPC specialists are highly experienced and skilled in crafting bespoke campaigns that align with your business objectives and drive measurable results. From campaign setup to continuous monitoring, optimisation, and detailed reporting, we handle every aspect of your PPC strategy with precision and expertise.

Paid Search Strategy

Paid Search campaigns should be considered part of your overall digital marketing strategy. Paid ads are fantastic for targeting your audience at the right time, with the right content on the right platform. With paid ads you have control over the content, how and where the content appears and in what format (text, image, video).

Integrating your Ad tracking with Google Analytics allows real-time data to measure the impact of each ad, and allowing us to manage media budget to achieve the expected ROI and adjust the ads based on performance.

When creating the Paid Ad strategy, the first thing which needs to be established is what the goal is? This answer to this will dictate which platform and type of ad is most suitable. Have a chat with one of our team and we will be able to suggest which platforms will be best suited to get you the results you desire.

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Specialist PPC Agency

With a wealth of expertise and knowledge, our PPC specialists excel in creating bespoke campaigns that effectively communicate your message across search engines and social media channels. From campaign creation to continuous monitoring, optimisation, and detailed reporting, our specialists ensure that every aspect of your PPC strategy is meticulously managed.

Our experienced team have run paid ad campaigns across a wide range of industry sectors across both UK, European and International markets. Working with businesses of all sizes with various media budgets, we run some ongoing ad campaigns, promotional campaigns and awareness campaigns.

Fandango Digital have lots of experience in running Google Non-Profit Ad Campaigns; from applying for the grant through to ongoing campaign management.

We take pride in setting up ad campaigns that deliver!

Google Ads & Social Media Ads

Google Ads is the most popular search engine ad platforms in the UK. Google Ads works better for some clients and industries than others, which is why it is important to consider all the options. Our qualified Google Ads team will look at your business and create a Google Ad campaign that drives results. We offer several types of ad campaigns including Google Ads and Social Media Ads.

Search Ads

These ads appear above the organic search results on search engine result pages (SERPs) and are targeted based on specific keywords related to your products or services.

Display Ads

Utilising engaging graphics and animations, display ads are placed across the Google Display Network to capture the attention of potential customers on relevant websites.

Video Ads

Short or long-form video ads are designed to engage users across platforms like YouTube and social media, effectively conveying your brand message to the right audience.

Performance Max Ads

A dynamic campaign that leverages the entire Google Ads Inventory to connect you with your target audience across multiple platforms, ensuring maximum exposure and conversions.

Remarketing Ads

Target users who have previously interacted with your website or shown interest in your products or services, encouraging them to revisit and complete their purchase.

Google Shopping Ads

Showcase your products to potential customers actively searching for them, maximising your online visibility, and driving sales through Google Shopping campaigns.

Paid Social Ad Campaigns

Promote your brand, initiatives, events, and more through highly effective paid social campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, and Meta.

Ready to talk to one of our PPC Specialists?

Book a discovery call

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PPC FAQs

How long does it take to see results from PPC campaigns?

The timeline for seeing results from PPC campaigns can vary depending on various factors such as your industry, competition, ad budget, and campaign objectives. However, with our strategic approach and ongoing optimisation efforts, you can expect to see significant results within a few weeks of launching your campaign.

How do you determine the best paid search strategy for my business?

Our team conducts in-depth research and analysis to understand your business objectives, target audience, and industry landscape. Based on this information, we develop a customised PPC strategy tailored to your specific goals and budget.

Is paid search suitable for all businesses? 

PPC advertising has proven to be a reliable and profitable channel for many businesses across various sectors, including B2B, B2C, non-profits, and others. Its ability to generate quick and quality traffic, as well as conversions, makes it a viable option for a wide range of businesses. However, whether PPC is suitable for a specific business depends on factors such as its goals, target audience, budget, and industry dynamics. While PPC can be highly effective for many businesses, it may not be the best fit for others, depending on their unique circumstances and objectives.

How we charge for our PPC services

Some agencies charge a percentage of the media budget, we don’t! Our job is not to make you spend more money on ads, it is to make your budget work harder and drive results at the best value. We charge a flat monthly retainer which covers our time.