Paid Search Campaigns (PPC)
Paid Search Campaigns, also known as Pay-Per-Click (PPC) are an invaluable tool in your Digital Marketing toolkit.
PPC can be used for various jobs at the right time on the right platform.
Do you have a particular product/service/offer which you want to promote? Pop up a targeted ad on the platforms your target audience are using within the hour. Is there an event you want to promote locally or nationally? Create a targeted campaign for your audience on the right platform; social is great for local events.
Want to raise your business profile? Brand awareness campaigns make sure your audience knows you exist and won’t forget you. Selling a price competitive product? Use Google Shopping to extend your shop window and get that extra online real estate.
Fandango Digital can create bespoke paid search campaigns to deliver your message to your audience on search engines and social media channels.
The highest converting campaigns are from re-marketing. Fandango Digital will create re-marketing campaigns to target customers which have already visited your website but did not convert. Through re-marketing you follow your customer around the web showing targeted personalised ads to get them to re-engage with your brand.