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Local SEO

“Local SEO refers to the process of optimising a business's online presence to improve its visibility in local search results, helping it attract more customers from its geographic area.”

Local SEO in Chichester

Local SEO involves using both onsite and offsite methods to boost the visibility of businesses that serve local customers. It’s all about improving customer satisfaction, reputation, and revenue by increasing website traffic and conversions from nearby clients.

Local SEO strategies benefit businesses of all sizes, from small local shops to large companies with multiple locations, as well as service-based businesses without physical storefronts. The strategies involved range from optimising business listings to more advanced techniques aimed at standing out from competitors, all with the goal of attracting more local customers.

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Experts in Local SEO

We specialise in local SEO services in Chichester and surrounding areas, recognising the key role of search in local marketing. Contrary to the misconception that search is less crucial for local businesses, we understand its increasing importance in the evolving landscape of the high street and shifting user habits. Our focused local SEO strategies adapt to the changing consumer behaviour of the local area.

We ensure that your business aligns with online search intentions, optimising to increase visibility for activities, purchases, and local exploration. With an increase in “Near Me” queries, our local SEO strategy ensures representation across search engines, maps, local directories, and social media.

Fandango Digital tailors each local SEO campaign to include the right mix of channels for your target audience.

Why Your Business Needs Local SEO

With 60% of consumers contacting businesses directly from local search results, prioritising local SEO is essential for businesses aiming to capture their local market. By optimising their online presence to appear prominently in local search results, businesses can effectively target potential customers searching for products or services within their vicinity.

This strategy not only increases visibility but also enhances the likelihood of conversions, as consumers are more likely to engage with businesses that are easily discoverable in their local area. Local SEO serves as a powerful tool for businesses to connect with their local audience, drive customer enquiries, and ultimately, boost sales and revenue.

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Local SEO Resources

Local SEOSEO

Local SEO vs. National SEO: Which Is Right for Your Business?

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Digital MarketingGoogle SearchLocal SEOSEO

How to Get Listed on Google My Business Profile

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Local SEOSEO

Understanding Local SEO and How It Works

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Digital Marketing StrategyLocal SEOSEO

Benefits of SEO

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Google SearchLocal SEOSEO

How to Get Your Business on Maps

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Local SEO FAQs

What is local SEO, and why is it important for my business?

Local SEO (Search Engine Optimisation) refers to the process of optimising your online presence to attract more visibility in local search results on search engines like Google. It’s crucial for businesses targeting a local audience because it helps increase online visibility within a specific geographic area.

With local SEO, your business can rank higher in local searches, driving more foot traffic to your physical location and increasing online engagement with potential customers in your vicinity.

How does local SEO differ from traditional SEO?

While traditional SEO focuses on optimising a website to rank for broader, global search queries, local SEO targets specific geographic areas. Local SEO strategies include optimising your Google My Business listing, obtaining local citations, managing online reviews, and creating location-specific content.

What factors influence local search rankings?

Several factors affect your local search rankings, including optimising your Google My Business profile, consistency of business information across online directories and citations, online reviews and ratings, quality and relevance of local content on your website, proximity of the searcher to your business location, mobile-friendliness and website performance.

Which locations does Fandango offer local SEO in?

Fandango Digital is based in central Chichester, but we work with clients across the UK for local SEO services. Local SEO is about attracting traffic that is local to you, not us.