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Technical SEO

“Technical SEO improves your website to allow search engines to find, store and rank your content.”

Technical SEO is the foundation of any digital marketing campaign

Technical SEO goes beyond keywords and content; it delves into the very framework of your website, addressing elements like site speed, mobile responsiveness, crawlability, and indexing. It’s the meticulous craftsmanship that ensures search engines can navigate, interpret, and rank your site effectively.

If your content is not discoverable and accessible to search engines, it’s akin to having a hidden treasure that no one knows exists. In the highly competitive digital world, being overlooked by search engines means missing out on a valuable opportunity to connect with potential customers actively searching for products or services like yours.

Benefits of Technical SEO

Search engine visibility, facilitated through effective crawling and indexing, is the gateway to reaching a broader audience. It ensures that your website appears in search engine results when users query relevant keywords. This visibility not only enhances your online presence but also acts as a powerful catalyst for attracting new customers and expanding your digital footprint.

Remember, it’s not just about having great content; it’s about making sure that this content is easily discoverable by search engines, ensuring your business is front and centre when potential customers are seeking solutions or information. So, optimising your website for search engine crawling and indexing is not just a technical necessity – it’s a strategic move towards unlocking the full potential of your online presence.

At Fandango Digital we know that technical SEO is the core of any campaign, which is why we always start with auditing the technical elements of your site. Once the technical foundations are strong we can build the SEO strategy.

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Technical SEO FAQs

What is technical SEO?

Technical SEO allows search engine crawlers to find all your content on the website and add that content to its index. Search engine crawlers will spend a minimal amount of time crawling through your content, you want to make this as efficient as possible, without blocks, so search engines find all your valuable content.

What is the difference between technical SEO and on-page SEO?

Technical SEO is the foundations to allow search engines to find and index your content. Onpage SEO is the process of optimising your content to allow search engines to understand your content and rank that content for relevant search queries.

What is a technical SEO audit?

At the beginning of any SEO campaign, it is essential to carry out a technical SEO audit. This audit phase ensures that there are no reasons why search engines can’t find and index your content. Some areas an SEO technical audit will look at are; crawling, indexing, site speed, mobile friendliness, broken links, canonicals and redirects.

Is technical SEO a one-off exercise?

Once your site is being crawled and indexed effectively, you will need to monitor and maintain the efficiency. We can aliken technical SEO to a car, you can’t just build a car and then leave it and expect the car to keep running smoothly. You need to regular maintain the car, add fuel, water, oil, check tyres. This is the same with websites, new content will get added, content will get removed, you need to regularly monitor your site to fix any errors and keep optimising the crawl budget.