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Website Migrations

“A website migration is the process of relocating a website from one online location to another, just like how a physical business would move to a new address but in the digital world.”

Website SEO Migrations

Launching a new website is exciting but can also be a daunting time for sites which are already established. If your website has traffic and leads you need to protect those during a website migration. An SEO migration considers how we protect your current online visibility and finds opportunities to improve your SEO.

Website migrations can differ depending on your site structure, however, typically we will look at URL structure, redirects, content review, and backlinks. SEO migrations include some technical SEO, to ensure that the new site can be crawled and indexed. The technical SEO will identify areas in which the new site can be more beneficial on the crawl budget than the current site.

Why SEO Support is Crucial for Website Migrations

SEO support is crucial for website migrations because a thorough SEO migration strategy will protect your brand, preventing the dreaded drop in traffic that often accompanies site migrations. Your current website carries valuable history, and preserving this history is essential for maintaining your online presence. With an SEO migration, you can build upon the successes and achievements of your existing site, leveraging them to propel your website to the next level of visibility and performance.

The team at Fandango Digital have supported 100’s of websites with the SEO element of their website migrations, we thrive on the opportunities a new website structure can deliver to your bottom line!

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Website Migration FAQs

How does website migration work?

Website migration involves making significant changes to a website’s technology, structure, design, or location to enhance its online visibility. It’s a complex process that implies substantial modifications, requiring a compelling reason to undertake it. Whether upgrading technology, restructuring for a better user experience, or relocating the site, migration demands careful planning and execution to ensure minimal disruption and maximum benefit to the website’s performance and visibility.

How long does SEO for site migration take?

The duration of SEO for site migration varies based on factors such as the size and complexity of the website. While some migrations may be completed within a month, others could require up to three months for thorough preparation and execution.

Larger websites with extensive content, complex structures, and numerous pages typically demand more time for migration due to the intricacies involved in ensuring seamless transition without compromising SEO performance.

Does migration affect SEO?

Yes, website migrations can affect SEO due to the significant changes made to the website. Moving to a new server or domain necessitates Google to re-index your site, potentially leading to a temporary decline in organic traffic.

However, it’s crucial to anticipate and prepare for these effects by implementing a comprehensive SEO migration strategy. By proactively addressing potential issues and ensuring that redirects, sitemaps, and other SEO elements are properly set up during the migration process, you can mitigate the negative impact on organic traffic and expedite the recovery of SEO performance post-migration.