Tag: email marketing

What Is GDPR & How Could It Affect Your Business?

Firstly, let’s go through the basics. What is GDPR? GDPR is the General Data Protection Regulation. The new legislation will be implemented within 28 countries in Europe as of the 25th of May 2018. The new legislation was agreed upon by the European Union, and has... read more

Email Marketing Testing Guide

Have you ever heard people talk about A/B or split testing their email marketing and wonder what they're on about? This topic often comes up in email marketing discussions and workshops, when the testing section makes an appearance.  If you're not sure what this is... read more

Email Marketing Lists, Quality Over Quantity

Email marketing is a constantly changing entity.  This form of marketing has evolved into a new beast over the last decade; one forced to take on a tame and intelligent form.  Gone are the days when the eager marketeer could scrape email addresses from websites and... read more