Tag: email

Email Marketing Testing Guide

Have you ever heard people talk about A/B or split testing their email marketing and wonder what they're on about? This topic often comes up in email marketing discussions and workshops, when the testing section makes an appearance.  If you're not sure what this is... read more

Email Marketing Lists, Quality Over Quantity

Email marketing is a constantly changing entity.  This form of marketing has evolved into a new beast over the last decade; one forced to take on a tame and intelligent form.  Gone are the days when the eager marketeer could scrape email addresses from websites and... read more