Top Level Domain Names | Fandango Digital

Keywords in TLDs Don’t Give SEO Benefit

The team at Fandango Digital, is constantly being asked by clients whether they would benefit organically by changing their top level domain (TLDs).  The ‘new’ TLDs started to be released a few years ago, with around 1,200 versions already available and another 1,900 on the waiting list.

Some examples of new TLDs are:  .agency  .jobs  .digital

On 15th June, in a Google Hangout (approx. 12:45 minutes in), Google confirmed that keywords in TLDs are not a ranking factor and are completely ignored by Google.

This confirms our response, that we wouldn’t recommend a TLD change for SEO purposes, however if there is a business case to support a change, you won’t be negatively affected if you have a website migration strategy in place.