Firstly, let’s go through the basics. What is GDPR? GDPR is the General Data Protection Regulation. The new legislation will be implemented within 28 countries in Europe as of…
Have you ever heard people talk about A/B or split testing their email marketing and wonder what they're on about? This topic often comes up in email marketing discussions and…
Email marketing is a constantly changing entity. This form of marketing has evolved into a new beast over the last decade; one forced to take on a tame and intelligent form.…