Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is essential for digital growth. If you are investing in creating a beautiful digital brand, you want your target audience to find you.
Our SEO campaigns are data driven, content led and ROI focused. We pride ourselves on creating campaigns which deliver results for you. We only use white hat SEO tactics which help future proof your website and will not attract any search engine penalties.
Search Engine Optimisation is the process of optimising your brand’s presence on search engines.
When a user searches for a relevant query on a search engine (Google, Bing, Yahoo etc) the purpose of SEO is to return your brand as high up as possible and for your brand to own space within the first page digital real estate.
The SEO strategy used depends on your audience, your market and your offering. For example, the SEO strategy would be different for a national travel brand targeting professionals than a local attraction targeting young families.
Users will search using various devices when researching a purchase (77% computer, 23% smartphone & 18% tablet), so your SEO strategy needs to give results across multi-devices.
Why Fandango Digital for your SEO?
The Fandango Digital team will get to know your business, your audience and your digital landscape before creating an SEO strategy for you. The first step in any SEO campaign is to undertake an SEO. The audit will include benchmarking your current performance. You need to know where you are coming from to know where you are heading to!
Mobile Search and Mobile SEO
SEO isn’t just important for desktop searches, in fact there are now more searches using mobile devices than desktop. In 2018, Google updated its core algorithm to a Mobile 1st Index, which confirms the importance of mobile search.
On average mobile users only use 3 apps to access the internet, so search is key to engage your audience.
Mobile E-commerce SEO
During the product buying cycle, 46% of mobile use is for the inspiration phase, 32% for comparison, 28% for advice and 24% for purchase preparation.
Although the conversion rates on mobiles are still much lower than on computers, up to 40% lower (source).
So why, if more users are searching using mobiles, is the conversion rate so low compared to computer searches?
The main reason is that businesses haven’t put enough importance on their mobile usability. Mobile usability has been an afterthought for too long; it’s time to put your website’s mobile usability first.
Speed is one of the major considerations, particularly when users are looking to purchase online. E-commerce mobile searches are often done when users are short of time and need to make a purchase decision on the go. Over half of mobile users will give up if a website takes more than 3 seconds to load (Google Data).
Fandango Digital Mobile SEO Strategy
At Fandango Digital we put your mobile SEO strategy at the same level of importance as your desktop SEO strategy. The SEO campaign is an integrated campaign across all devices, you need to be visible to your audience regardless of which device they are searching on.
The SEO strategy will ensure that there are no missed opportunities due to poor mobile planning. The user experience will not be affected if someone is short of time and searching on the go!
Local Search and Local SEO
Search plays an important part in local marketing. A common misconception is that if you are a local business, search isn’t that important. However, with the changing high street and user habits, search is more important than ever!
Out of users who searched for a local business online: 39% used search to plan activities, 17% used local search to plan a purchase, 14% read something, 11% wanted to explore the local area and 24% had a specific product need.
When looking for a local business online 83% of users used search engines, 28% went straight to a local business website, 26% used maps, 24% used local discount websites, 17% used social media channels and 16% used review websites.
Fandango Digital Local SEO Campaigns
Those stats show that not only is it essential to appear for relevant local searches on search engines, it is also important to have digital coverage across the other channels. You should appear on maps, local directories, social media and review sites. Every local SEO campaign that Fandango Digital creates will include the right mix of channels for your audience.
Understanding the channels users are searching on is only one element of any SEO campaign. Knowing what the user wants to see when it finds your brand should also be a major consideration. Why invest in getting great coverage if you then don’t deliver what the user is looking for once they have found you?
The information that users are looking for when searching for a local business is prices (49%), promotion (26%), availability (24%), location (23%), hours (21%) and reviews (21%).
The content team at Fandango Digital will help you understand what your users are looking for and assist in creating engaging content which delivers results for you!
Results Focused SEO Campaigns
Running a successful SEO campaign needs data to drive the strategy.
How do you know your SEO efforts are paying off? Yes, the phone could be ringing and you’re getting more enquires, but do you know where these are coming from and how you can optimise those channels? Do you know what you are doing well and where you need to improve?
Knowing the answer to these key questions will help your SEO strategy evolve and grow your digital business.
Fandango Digital uses various industry tools to monitor your website’s performance; we will track your keyword rankings, where your visitors are coming from, what they are doing once they are on your website. Using these data insights, we will deliver campaigns that work for you.
Each member of the Fandango Digital team is fully trained in all our monitoring software and is Google Analytics qualified.