Digital Marketing has been going from strength to strength over the last few years and is showing no signs of slowing down. Going into the new year, the Fandango team are in the best place to offer great SEO, content, and social ideas and expertise.
In 2021, on average, 75% of businesses’ marketing budgets went strictly towards digital marketing and for good reasons. The scope of digital marketing is massive, so optimising your website’s content and technical elements for Google crawlers is a great way to get your site found by the right people.
With 51% of consumers now using their mobile gadgets to discover new brands and products, focusing on digital efforts is essential for business! Having a social presence is also important for 2022, so if you need assistance with setting up your social channels or want inspiration for content ideas, we’d love to help!
What is the Focus of SEO in 2022?
Google is always looking for great quality content that answers search queries and that will still be the case this year. Using audience data to offer personalised answers to your users’ questions will be beneficial. Creating quality content that matches search intent will continue to be important, along with making sure your website is technically stable. It is important that you are attracting the right visitors to your site, and keeping their interest. Quality over quantity is key.
What We Can Expect from Core Web Vitals in 2022
Core Web Vitals is again important in 2022. After the much-hyped Google Page Experience Update in 2021, based on Google’s Core Web Vitals metrics, this continues to hold weight for rankings in 2022.
Consumer Behaviour in 2022
In the last few years there has been a growing trend towards conscious consumer spending. Consumers want to support smaller, local businesses, so building an online presence is extremely important! We’ve helped several clients with this and have lots of experience in managing local SEO.
How New Technology Will Be Important for SEO
Voice search is increasing in use for searching across Google as Siri, Alexa and others are constantly improving. Making sure accurate client information is available in featured snippets will answer the increasing number of voice searches.
With the new developments in the Metaverse and similar VR products, virtual reality is also increasing in popularity. It’s going to be interesting to observe the marketing potential of VR products. Although, it may take us some time to get our heads around!
If you’re looking to explore or expand your digital channels in 2022, we would love to hear from you! Please feel free to phone our office during opening hours, or send your enquiry online.
