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Google Shopping Ads

“Google Shopping Ads, known as 'Product Listing Ads,' are an effective marketing channel for ecommerce businesses. These ads offer a platform to enhance product visibility, outrank competitors, and drive sales. Unlike traditional text ads, Google Shopping Ads display product images, prices, and store information directly within search results, providing users with a visual representation of products before they even click.”

Google Shopping Ads Management

If you have an ecommerce website, Google Shopping should be part of your digital marketing strategy. Your product inventory is fed into Google Shopping ad campaigns, so if your product is in stock you can show it within Google Shopping. Your product name, image and price are listed which shows the customer exactly what your offering is before they click.

Google shopping ads work on a pay-per-click model, so you will only pay when someone clicks on your ad. Getting someone to click on your website is only the first step, you need to convert those into purchases. Your Google Shopping campaign will need to be part of your ecommerce SEO and CRO (conversion rate optimisation) strategy.

Our team will work with you to create and implement your ecommerce digital marketing strategy. We are Google ads certified and have a proven track record of delivering shopping ad campaigns that deliver.

Our paid media specialists conduct thorough audits of existing ecommerce performance to identify areas for improvement and optimisation. From refining product feeds to fine-tuning bid strategies, we ensure that your Google Shopping campaigns are primed for success and maximum ROI.

Why Choose Google Shopping Ads?

Google Shopping Ads have a 26% higher conversion rate compared to traditional text ads. This leads to a significant return on investment (ROI) for businesses, making Google Shopping Ads a powerful tool for driving revenue and growth.

With visually appealing product listings and precise targeting options, businesses can effectively showcase their products to potential customers, increasing the likelihood of conversions and sales.

When a user clicks on a shopping ad they are actively searching for your product, which means there is a strong purchase intent, this is your ideal audience, they are ready to buy, you just need to convert them!

As part of your digital marketing strategy, Google Shopping Ads will increase your visibility in the SERPs (search engine result page). The more areas within the SERP you appear the more likely you are to attract the click, if you appear in the shopping results and the organic results (and any other SERP feature, videos, images, PAA – the more the better) your brand will stand out.

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Google Shopping Ad FAQs

How long does it take to see results from Google Shopping Ads?

Our clients typically start seeing results within the first few weeks of launching their Google Shopping campaigns. However, the timeline for results can vary depending on factors such as campaign optimisation, product competitiveness, and market dynamics.

Can Google Shopping Ads work for my niche or industry?

Absolutely! Google Shopping Ads are versatile and can be tailored to suit a wide range of industries and product categories. Whether you’re selling clothing, electronics, or home decor, Google Shopping Ads can help amplify your online presence and drive sales.

How much does it cost to run Google Shopping Ad campaigns?

The cost of running Google Shopping Ads campaigns varies depending on factors such as bid strategy, campaign objectives, and competition within your industry. Our team works closely with clients to develop customised strategies that align with their budget and marketing goals, ensuring optimal performance and ROI.