We are living in the digital age, with most of us spending hours each day on our devices. It is a way to communicate, research and shop, all at our fingertips. Our love of, and reliance on, the digital world has been noticed by companies both big and small, making digital marketing an integral part of growing brands, targeting customers effectively. If that does not convince you of the importance of digital marketing, our list below just might do the trick.
1. Cost-effective Marketing
Compared to traditional forms of marketing, going digital is both lower in cost and faster to action. At the click of a button, an email campaign or social media post can be sent to customers without incurring costs for print or postage. Banner adverts can be created to target and entice ideal customers online. This is usually cheaper than using print media; perfect for start-up companies with smaller budgets.
2. Who are Your Customers and How are They Finding You?
Digital marketing gives you detailed business breakdowns with statistics. Important questions can be answered, such as, ‘Who is looking at your website?’, ‘How much interaction is your site receiving?’ and ‘How are people finding you?’ This data allows business owners to pinpoint exactly what elements are working and which changes need to be implemented to benefit the business.
3. Customers into Conversions
Effective digital marketing can see a higher number of customers visiting your website, meaning a higher chance of conversions achieved. No matter how small or large your company is, having an online presence gives you equal opportunity to attract customers and gain sales with many people choosing to research and shop online.
4. Communicate, Engage and Grow
A successful business relies heavily on its reputation, built on the opinions of customers. Digital marketing has now allowed customers to feel part of brands, with social media platforms. Engaging with customers and being active on social media through the sharing of content, responding to negative feedback and answering questions, not only reassures the customer that you care, but builds loyalty and interest in your business. Sharing and creating content for these platforms is constant free advertising. If people are interested in what you are saying, they will share with likeminded individuals, creating a chain of potential customers. Market research can also be carried out on these platforms. Ask your followers questions, people love to share opinions and you can give customers what they are truly looking for.
5. Online Content and Google are Best Friends
A big part of digital marketing is SEO (Search Engine Optimisation). Where you rank on Google’s search engine is extremely important. Let’s face it, no one wants to scroll through numerous pages of Google findings. Having up-to-date and active online content in the form of social media or a blog, as well as using relevant keywords, is the perfect way to climb up those Google results pages and have people clicking on your website.
Executed correctly, Digital Marketing can help grow your business and achieve successful results. We understand that not everyone is digitally savvy and very few have the time to dedicate to building an online presence. This is where the Fandango team can help. If you have any questions or are interested in digital marketing services, please visit our services page or speak with us directly for more information and advice!