At Fandango Digital we strive to help our clients build digital strategies which give a long term foundation to building a strong digital presence.
During the audit phase we recommend that all websites should be moved to https. This can sometimes be a challenge, in particular if the developer hasn’t considered this and a new website has just been launched – we all know that we don’t want numerous levels of re-directs.
In August 2014, Google started to give a small ranking boost to those sites which were secure (https), and since then there has been more emphasis on using the secure protocol for your website.
Last week, Google went one step further and stated that “Beginning in October 2017, Chrome will show the ‘Not secure’ warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.”
On August 18th, emails were sent out to http sites in Google’s search console, advising website owners of this, below is a copy of one of these notifications:
If you need to know whether this is something that you should be concerned about, just ask yourself this question: If you were on a website and about to enquire by completing a form and you got the ‘THIS SITE IS NOT SECURE” message, would you go ahead and complete the form submission? If the answer is no, then nor will your potential customers, therefore you risk losing potential business!
If your website is not yet secure using https, get in touch today as we still have time to fix this prior to the roll out.
