Fandango Digital discusses some of the biggest changes to digital marketing that occurred during 2023.
Bing Integrated AI into Search
Bing officially took the plunge into AI by adding a tool to search which allows users to create email templates and research. Google quickly reacted with their Bard tool with plans to integrate this down the line. Bard has been let in limbo for now due to providing inaccurate facts about the very first pictures of a planet outside our solar system in an ad.
Google Product Reviews Update
On the 21st of February Google released an update to product reviews to ensure reviews across Google are accurate. Google stated that “insightful analysis and original research.” will get be promoted
Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish. It’ll take ~2 weeks to fully roll out. More here: https://t.co/YpNnK97G3O
— Google Search Central (@googlesearchc) February 21, 2023
Guidance on AI Content from Google
AI content writing has set the SEO industry on fire. Is this the new way to make content? Not exactly, as a research or tool to create templates, it’s very useful but the content will always need that human touch. Editing AI content for SEO, removing blatant plagiarism, and making sure content shows EEAT will still be important.
LinkedIn to Improve User Profiles
LinkedIn is researching how to make user profiles more appealing after years of the same format. The activity section will now show images, videos, and articles prominently on users’ profiles. It will be important for businesses to keep on top of this and make sure their account are fully optimised to be found on LinkedIn.
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