FAQ Pages for SEO
Has your website got an FAQ page?
Your site content should be answering a user’s needs, wants, and pain points. The easiest way to do this is to centralise all frequently asked questions and answer them on one page.
Once a user lands on the page you can direct them to the next page that will help them along their journey. You’ll also increase your search visibility. This makes it a vital page for search engine success.
How long should FAQ answers be?
Most PPA answers are two or three lines or around 200 to 300 characters. Each answer should be concise and written in as plain language as possible which is the best formula for a FAQ answer. The chance to appear in a PPA is not one to miss!
What are the benefits of an FAQ page?
Answering customer inquiries is the main benefit of an FAQ page. Ranking for featured snippets is another benefit. It also helps to keep users engaged on your site. Engagement rate is now extremely important to Google, so keeping users jumping from topic to topic is vital.
Answering User Intent
It’s important to consider user intent when adding an internal link to an FAQ answer. For example, if a user has transactional intent the link should take them to a product page, setting up a conversion.
Providing answers to questions people are searching is a great way to show up in SERP features (features that make up a Search Engine Results Page). These show in search results as ‘People Also Ask’ questions. Anyone can turn up for these.
FAQ page case study
Recently, for one of our clients, we searched across the internet to see what questions users were asking about wardrobe care. We tabulated the data in excel answering 3-4 questions per topic. These questions will appear on each individual page giving the site robust topical authority.
It took some time but now, on a new website, every page has the chance to answer user intent.
How do I find out customers’ FAQs?
Online research
Online research is a key tool for finding the questions you need to answer. Tools such as AnswerThePublic collate what, how, does, is, should, and why questions that users are asking.
Customer research
Completing qualitative research by asking users for the exact problems they need to solve comes in handy. With this, you’ll know what information people come to your site for. This data could already exist, analysing reviews, social media comments or even online chatrooms will uncover niche FAQs.
So, if you’d like to implement a new FAQ page on your site or need a FAQ audit, Fandango Digital can help! Call or email us today to discuss a thorough digital marketing strategy.
