What is Threads?
Threads is Instagram’s version of what Twitter once was. Twitter (Now ‘X’) was a fun and inviting place to engage with communities. From being a Taylor Swift hardcore fan account, to engaging in talks about where all the eggs have gone, Twitter was the place to easily find a topic and talk about it in 140-character format posts called ‘tweets’… cute right? Because Twitter is the bird app!
Who bought Twitter?
Since Elon Musk (founder of Tesla) bought Twitter in April 2022 – first starting off as a joke but then unable to pull out due to contractual obligations – the platform has become a place of pay-to-win culture and an over-looming sense of dictatorship since Mr. Musk has decided that his personality is the backbone of X (RIP Twitter).
Insta-join Threads via Facebook and Instagram
Threads allows you to instantly transfer your Instagram account into a Threads account. People believe this was the reason for its record-breaking number of users within the first 24 hours. It’s convenient and easy to use and you don’t have to find everyone you want to follow as it’s transferred over from your Instagram account.
Was it the right time to launch Threads?
While it may have seemed like the perfect time to launch Threads as changes to Twitter opened up the market, a sharp decline in users has been observed. Many news outlets, such as SiliconAngle, have reported this as a 70% drop mere weeks after the app launched.
Is ‘Twitter’ a thing of the past?
Twitter is very much going, going, soon to be gone. Replaced with ‘X’ which is aiming to be an everything app. From the regular functions, to banking, job hunting, and more, Musk and the Twitter CEO want the platform to become a town hall.
X on SERPs
Let’s have a look at what happens when we search for X.
It seems X (formerly Twitter) has taken position 4, appearing after popular content like the horror films X and Saw X. This is definitely ironic. The horror show at Twitter continues as the rebranding takes place. It is now much harder to find the site as no longer can you type “Twitter” for that sweet direct link to the site. You now need to search for X and the social media site doesn’t even take the first position!
Advertisers pulling out from Twitter (X)?
Since Elon Musk has decreased Twitter’s value by 66% advertisers have started pulling out from engaging on the platform. If the value of the platform is plummeting, then where is the value for the advertiser? Why would they want to advertise on the equivalent of Ken’s Mojo Dojo Casa House?
Is it a political statement to support the Mojo-Dojo-Casa-House of a site, X?
Is it a political statement to have your brand’s presence on Twitter? It’s hard to say. While Threads seems like a friendlier alternative to X, X is still an ‘established’ platform. Ultimately, it is your choice to utilise whichever platforms fit your brand’s tone of voice. You could even be on X as a brand, and actively include lighthearted tweets (X’s?) joking about how you don’t support Elon Musk, and use that controversy to gain engagement on your posts.
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